IDEA:
People love Heinz for the unique taste of ripe tomatoes, because it gives any dish a special depth. A big pack of Heinz is the same favorite flavor which you can enjoy as much as you like, and not only in cafes.
People love Heinz for the unique taste of ripe tomatoes, because it gives any dish a special depth. A big pack of Heinz is the same favorite flavor which you can enjoy as much as you like, and not only in cafes.
TASK:
Create two a vertical layout A2, 300 dpi. Using 3D graphics, it is necessary to emphasize the photorealism of the composition, but at the same time, the layout must comply with the global Heinz Guide.
Create two a vertical layout A2, 300 dpi. Using 3D graphics, it is necessary to emphasize the photorealism of the composition, but at the same time, the layout must comply with the global Heinz Guide.
TOOLS:
3D Studio Max, Corona Render, Photoshop.
3D Studio Max, Corona Render, Photoshop.
Visual 1. Juicy tomatoes form a Heinz doy-pack that hangs on a branch with other tomatoes.
Visual 2. Disposable ketchup packs form a Heinz doy-pack that hangs on a branch with other tomatoes. On top is a recognizable label from a Heinz pack.
Agency: Havas
Art Director: Daria Barkalova
Modeling & visualisation: Vadik Lebedev
